Consulting firms are often challenged with drawing in new business. Lead generation can be a real challenge for many, especially when there is such strong competition out there all vying for an increasingly shrinking pool of potential clients. Rock Valley Marketing has been helping consulting businesses to generate leads and grow their firms by connecting them with prospective clients through a variety of digital marketing strategies over the past several years.
Our 5 Way Digital Marketing Process
We put together a list of 5 ways that you can use our services as a law consulting firm to increase your lead generation! We know what works because we’ve seen it firsthand from working directly with hundreds of consultants from companies of all sizes and across dozens of industries. Here are the top-5 best practices for generating more leads as a consultant:
Be Active on Social Media.
Consulting firms should be posting content on LinkedIn, Twitter, and Facebook. Get out there and communicate with your customers and prospects! This is not just a great way to generate more business, but it can also help you build better relationships with the consultants in your industry.
Use Blogging to Your Advantage
Blogging is a fantastic tool for building an online presence that will bring in leads from search engines like Google or Bing - which means that potential clients are actively looking for someone to help them solve their problems. We recommend consulting firms post around 1-2 blog posts per month, depending on how much time you have available to commit to blogging. Don’t forget about the power of video blogging, either!
Offer a Consultation or Free Trial
This is a great way for consulting firms to immediately begin generating more business. Let the person know that you are willing to give them something of value - even if they don’t become customers. This will help you build up your credibility and show potential clients that you are able to provide valuable, actionable insight. You can also incentivize this by offering discounts or giveaways!
Build an Email List
Consulting firms should be building an email list of people interested in their services and sending out regular emails on their latest blog posts, offers, promotions, etc.! When it comes to consulting, there’s no better asset than your list of past customers who love working with you and would refer you to their friends.
It’s not enough to give away great advice in your emails either - make sure that you’re offering something of value with each email, like a free report or infographic, coupons, discounts on future services, etc. You can even follow up with these leads by sending them an offer for a free consultation!
Get on the Phone
This is one of the best ways to build solid relationships with your consulting firm clients. One phone call can save you hours of time and thousands of dollars in lost revenue when used effectively. We recommend setting aside some time every week specifically to talk to current clients.
Contact Us!
If you need digital marketing services for your consulting firm, we at Rock Valley Marketing can help! Contact us to schedule a free consultation, and we can talk more about how we can improve your lead generation process.